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How to Grow Rudbeckia: Black-Eyed Susan Growing Tips

Learn how to grow rudbeckia, a low-maintenance flower recognizable for its vibrant yellow and orange petals with a striking black center. Rudbeckias are easy to grow and care for, making them a perfect choice for those new to gardening or looking for a hassle-free addition to their garden. I love planting rudbeckia at the end of my raised beds to attract beneficial insects, pollinators, and butterflies.

Orange and yellow flowers with green leaves and some small purple flowers in the background.

Key Takeaways: How to Grow Rudbeckia

  • Rudbeckia, known as black-eyed Susan, boasts vibrant yellow and orange petals, making it a low-maintenance choice for gardens.
  • To grow rudbeckia effectively, plant seeds indoors in late summer, then transplant outside in the low desert around October or November.
  • This hardy plant flourishes in cooler climates and can tolerate light frost, while proper watering and support enhance growth.
  • Different types of rudbeckia behave variably as annuals or perennials depending on the climate; choose varieties like Cherokee Sunset or Cherry Brandy for the best results.
  • For planting, aim for sun with afternoon shade in hot areas, and consider regular deadheading to encourage continuous blooming.

What is Rudbeckia?

Rudbeckia is the botanical name for the upright daisy-like flowers commonly called black-eyed Susans. Most have bright yellow, orange, bronze, red, or bicolor petals surrounding a dark center cone. They’re part of the Asteraceae family and are native to North America.

Rudbeckia is a hardy plant that can also thrive in cooler temperatures. In addition, it can withstand light frost, making rudbeckia a good choice for gardens in cooler climates.

Bunch of yellow and orange coneflowers with dark centers growing in a garden bed.

My Experience Growing Rudbeckia in Arizona

Rudbeckia has been a surprisingly resilient flower in my low desert garden, but timing makes a big difference. The best plants I’ve grown are started from seed indoors and planted outside in late October or November. If I get lucky and find transplants in the fall, those work too.

Fall-planted rudbeckia doesn’t seem to do much at first, but that’s the point. The plants settle in, develop a strong root system, and often spread a little through the cooler months. As temperatures warm in spring, the stems get longer, buds begin forming, and by mid to late May the plants really take off.

June is usually prime rudbeckia month in my garden. The first flush of blooms is gorgeous, with lush, full plants and strong stems. Beneficial insects love them too. I often see praying mantises, assassin bugs, and other beneficial insects using the plants.

After the first flush, I harvest or deadhead the blooms to encourage more flowers. Plants grown in raised beds are usually larger for me, but rudbeckia can also grow in rougher, rockier soil and sometimes reseeds from dropped seed. The plants don’t always last deep into summer in my yard, especially when they’re surrounded by rock or planted in hotter areas. In my garden, I treat many rudbeckia varieties more like cool-season annuals that bloom through June or early July. Some survive, some reseed, and some are finished when the real summer heat settles in.


Do Black-Eyed Susans Come Back Every Year? Annual Rudbeckia vs. Perennial

Whether black-eyed Susans come back every year depends on the type of rudbeckia you’re growing and your climate.

The varieties I usually grow, including Cherokee Sunset, Cherry Brandy, and Chim Chiminee, are Rudbeckia hirta types. Rudbeckia hirta can behave as an annual, biennial, or short-lived perennial. In my low desert garden.

Some plants do survive. Some reseed. Some are finished once the real summer heat settles in. Location matters. Plants with afternoon shade, good drainage, and less reflected heat have a better chance than plants surrounded by rock or planted in hotter parts of the yard.

Other types, such as Rudbeckia fulgida, are more reliably perennial in many climates. That doesn’t always mean they’ll behave the same way in the low desert, but it’s a better type to look for if your main goal is a perennial black-eyed Susan.


Rudbeckia vs. Black-eyed Susan vine

Rudbeckia and black-eyed Susan vine are not the same plant, even though the common names are similar.

Rudbeckia is the upright daisy-like flower commonly called black-eyed Susan. Black-eyed Susan vine is Thunbergia alata, a twining vine with trumpet-shaped flowers that grows on a trellis, fence, or support.

If your looking a climbing vine instead, read my guide on how to grow black-eyed Susan vine.


Rudbeckia varieties to try:

A hand holds three seed packets for different types of Rudbeckia flowers against a green outdoor background.

The rudbeckia varieties I grow most often are Rudbeckia hirta types. These give me the most interesting flowers for the garden and bouquets, but in the low desert I grow them with the expectation that they may act more like annuals than long-lived perennials.

  • Cherokee Sunset Mix: Tall cutting variety with large, double, bicolor flowers. 
  • Cherry Brandy: Red variety available from seed. 
  • Chim Chiminee Mix: Rust tones with large flower heads and quilled petals. 
  • Denver Daisy: Large yellow blooms with red centers and unique coloring. 
  • Indian Summer: Large blooms with yellow petals and black centers. 
  • Black-Eyed Susan: Heirloom, native wildflower blooms for 8 weeks or more.

Because they grow well in similar conditions, gomphrena can be a good companion plant for rudbeckia in warm-season flower plantings. Poppies are another flower I like to grow during the cooler season when I’m planning for spring blooms.


When to plant rudbeckia:

Green plant labeled cherokee sunset rudbeckia growing in a garden bed with mulch and other plants nearby.

In many climates, rudbeckia can be planted in spring after the danger of frost has passed, or direct sown when conditions are warm enough for germination. Specifically, once the soil warms to 70°F (21°C).

In the low desert of Arizona, I get the best plants from fall planting. I usually start seeds indoors in late summer or early fall, then transplant young plants outside in late October or November. Fall-planted rudbeckia has time to settle in, develop roots, and grow slowly through the cooler months before blooming in late spring.


Choose the right location to plant black-eyed Susans: 

Orange and brown coneflowers bloom in a garden bed surrounded by green foliage and wood mulch.

In many climates, rudbeckia grows well in full sun. In the low desert, I don’t plant it in all-day blasting sun if I can avoid it. Morning sun with afternoon shade is a better choice, especially once temperatures climb.

Rudbeckia can handle heat better than many flowers once established, but that doesn’t mean it wants reflected heat, rock mulch, or a hot west-facing exposure in Arizona. My best plants get enough sun to bloom well but have some protection from the harshest afternoon heat.

My soil is alkaline, like most Arizona soils, and rudbeckia still grows well for me when planted in amended, well-draining soil. I don’t try to change the pH for rudbeckia. Instead, I focus on improving the soil with compost and worm castings, which helps with soil structure, moisture management, soil life, and nutrient availability.

Plants grown in my raised beds are usually larger and fuller, but rudbeckia can also grow in rougher, rockier soil. The plants just don’t tend to last as long into summer for me when they’re surrounded by rock or planted in hotter areas of the yard.


How to plant rudbeckia: 

Start annual or biennial types from seed. Divide perennial cultivars in the spring or fall. 

Cold-moist stratify seeds 3-4 weeks before starting the seeds indoors or oudoors if planting in warm climates (not always necessary, but can aid in germination/flowering).

To plant rudbeckia seeds in the garden, wait until the soil warms to 70°F (21°C). Then, lightly cover the seeds with soil and keep them moist until they germinate. 

Start indoors 6-8 weeks before planting outside. Learn how to start seeds indoors with the basic supplies and steps I use for more reliable fall planting.

How to Start Rudbeckia Seeds Indoors:

Left: Hand holding small seeds; right: seed packets and labeled pots on a wooden table for planting.
  1. Step 1: Plant the seeds in seed starting mix. Surface sow or barely cover the seeds (remember they are small), then press them into the soil to ensure good seed-to-soil contact.
Hands placing a clear plastic lid over a seed tray filled with soil for propagation.
  1. Step 2: Keep the soil consistently moist until germination.
A hand holds a small potted seedling with green leaves; other plants are visible in the background.
  1. Step 3: Harden off seedlings before planting them outside. Plant seedlings outdoors once they are 3-5” tall.
Small green plant growing in mulch next to a plant marker labeled Eriophyllum sunset rubrum.
  1. Step 4: Plant rudbeckia transplants at the same level as in the nursery pot. Ensure good seed-to-soil contact and water well.

How to grow and care for rudbeckia:

Rudbeckia is often described as drought-tolerant once established, but in my low-desert garden, it performs best with deep, regular watering and well-drained soil. I don’t want the soil constantly wet, especially as temperatures rise, but I also don’t let fall-planted plants dry out while they’re developing roots.

Some rudbeckia varieties stay fairly upright, but taller plants or heavy double blooms may need support, especially in rich soil or raised beds, where plants tend to grow larger. A peony cage, a small tomato cage, or a plant support placed early works better than trying to prop up a full plant after it flops.

Other Strategies Include:

  • Harvest or deadhead the first flush of blooms to encourage more flowers. If you want the plants to reseed, leave some blooms on the plant until the petals dry and the seed heads mature.
  • Proper spacing, removing dead plant material, and avoiding moisture on the leaves can help prevent diseases. Diseases to look out for are crown rot, leaf spot, mildew, and rust.
  • Divide perennial plants every few years to keep plants healthy and avoid crowding. In colder climates, protect the plant from harsh winter weather. Apply a layer of mulch around the base of the plant to protect the roots from freezing.
Close-up of a flower bud and a stem, both showing small black aphids and green leaves.

I don’t usually see rudbeckia as a major pest problem in my garden. I notice more beneficial insects than pests, especially once the plants are blooming. Keep an eye out for aphids, spider mites, leafhoppers, thrips, slugs, and snails, but don’t rush to spray. Monitor first and give beneficial insects a chance to help. Learn more about organic pest control in this blogpost.


Rudbeckia tips for cut flowers:

Person in green overalls tending to orange flowers in a lush, sunlit garden.

Rudbeckia makes a beautiful cut flower, especially varieties like Cherokee Sunset, Cherry Brandy, and Chim Chiminee. Harvest when the flowers are just beginning to open for the best vase life. Make the first cut at ground level above 3-4 side shoots. Then, remove all foliage below the flower.

Expect about 7 to 10 days in the vase with good post-harvest care. Rudbeckia can be a “dirty flower,” meaning its stems can quickly make the water cloudy. Use clean buckets, remove leaves below the water line, use floral preservative, and consider a CVBN tablet or a small amount of bleach in the water to help keep bacteria under control.

If you’re growing rudbeckia for bouquets, you may also enjoy my guide on how to grow, harvest, and arrange cut flowers.


End-of-season care for rudbeckia plants:

At the end of the season, decide whether to clean up the plants, save seed, or let them reseed. In my low desert garden, some plants make it, some reseed, and some are finished once the heat settles in.

If a plant survives into fall and looks healthy, you can cut it back to about 6 inches from the ground and divide it if needed. This will help encourage new growth the following year. Rudbeckia is an ideal plant for a wildflower garden if allowed to reseed. 

If you want rudbeckia to reseed, leave a few flowers on the plant until the petals dry and the seed heads turn brown. Clip the seed heads and let them dry in a paper sack. The seeds are in the center cone of the flower.

Learn what rudbeckia seedlings look like so you don’t pull them by mistake. Reseeding is hit or miss, but it’s one of the reasons I like leaving a few seed heads in place.


Frequently Asked Questions About Growing Rudbeckia

Do Black-Eyed Susans Come Back Every Year? Rudbeckia Annual vs. Perennial

It depends on the type. Many popular varieties, including Cherokee Sunset, Cherry Brandy, and Chim Chiminee, are Rudbeckia hirta types and are often grown as annuals, biennials, or short-lived perennials. In hot climates like the low desert, I treat them more like cool-season annuals that bloom in late spring and early summer.

When should I plant rudbeckia in Arizona?

In the low desert of Arizona, the best rudbeckia plants come from fall planting. Start seeds indoors in late summer or early fall, then plant young transplants outside in late October or November so they can develop strong roots before spring bloom.

Does rudbeckia need full sun?

In many climates, rudbeckia grows well in full sun. In Arizona and other hot climates, morning sun with afternoon shade is a better choice. Avoid planting rudbeckia where it gets intense reflected heat from rocks, walls, or pavement.

Does rudbeckia reseed?

Yes, rudbeckia can reseed if you let some flowers dry on the plant and form seed heads. Learn what the seedlings look like so you don’t accidentally pull them. Reseeding can be hit or miss, but it’s one reason rudbeckia is worth leaving in place a little longer.

Is black-eyed Susan vine the same as rudbeckia?

No. Rudbeckia is the upright daisy-like flower commonly called black-eyed Susan. Black-eyed Susan vine is Thunbergia alata, a completely different plant that grows as a climbing vine.

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5 comments on "How to Grow Rudbeckia: Black-Eyed Susan Growing Tips"

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  1. Hello, Angela! I have a question about Black-Eyed Susans. I have seeds from Ferry Morse. On the package it says Thunbergia (Black Eyed Susan) on the back of the packet it looks like I would start them March-June or March-May. Is that right? And I have no idea if these seeds would be best directly sown in the garden. I was going to put your Rudbeckia (Black-Eyed Susan) label on my Thunbergia (Black-Eyed Susan) seed packet but they’re not the same plant. Does it matter?

    1. If you’re in Arizona the back of the seed packet dates don’t work. For black-eyed-Susans/rudbeckia/thunbergia start them indoors beginning in August and plant outside (seeds or transplants) from October through March. Hope this helps!

  2. I live in the high desert, a little different but still similar to your climate. A friend sent me black eyed Susan seeds she’d collected, and I tried to start them in a homemade seeding mix in cells, intending to transplant later. I had the cells outside in full sun after frost had passed, and watered daily. Sometimes they did dry out between waterings. After a few weeks of nothing happening, I sowed some more, this time right on top of the soil in case covering them had been wrong. Still nothing, and I sowed heavily. Can you guess at what went wrong? I can only assume the seeds were fresh, as the others she sent me germinated, but I didn’t actually ask her how old they were.

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